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The iOS 15 beta code also revealed Apple is working on a feature that will allow users to update to a beta release when restoring a device from backup instead of being told that you can’t use backups of newer iOS versions. New features include support for SharePlay, updated Memoji outfits, a new Maps icon, a welcome screen in the updated Weather app, access to launch Quick Note with a swipe from bottom-right on iPad, Shortcuts improvements, bug fixes for iCloud Private Relay, and more. The expansion for now only includes the Search Ads in the App Store and not the newly added Search Tab ads, where developers can bid on a slot directly on the Search tab in the App Store itself.Īpple to drive China revenues with search ad launchĪpple released iOS 15 beta 2 and iPadOS 15 beta 2 for app developers. Instead, they’ll need to work with local partners who will run ads on their behalf. Apple may then submit these documents to third-party databases and government entities for validation.Īccording to Apple’s guidelines, the industry-specific licenses required exclude most foreign businesses from directly advertising in mainland China. Developers will need to upload documents, including business licenses and other files, that confirm their account has been approved before being able to run ads. Though the move opens up a major new market for app developers, the system in China is fairly complex and comes with several caveats. The system allows developers to bid on an advertising slot based on keywords users search for in the App Store. Apple launches Search Ads in ChinaĪpple this week brought its search advertising business to China five years after its U.S.
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This sort of commission structure combined with the introduction of Android apps makes the Windows Store seem more developer-friendly than Apple’s App Store, which Microsoft likely hopes will keep it out of antitrust crosshairs. Apps and games using Microsoft’s payment platform split revenue with the company at 85%/15% and 88%/12%, respectively. Plus, on the larger Windows Store, non-game developers can keep 100% of their revenue if they use their own payment platforms for in-app purchases. The program, which also includes promotional credits for AWS, could help boost developer support for the Appstore. Meanwhile, the image of the Amazon Appstore in the Windows Store showed other apps including those from Ring, Uber, Yahoo, Khan Academy, Kindle, Game of War: Fire Age, My Talking Tom Friends, and more, which indicates this is a comprehensive rollout.Īhead of this news, Amazon announced it would soon lower its cut on app developer revenues from 30% to 20%, as part of a new program for small businesses. This may not have been the best example, as TikTok has a fairly usable website for watching videos. Microsoft during the event demonstrated how the app integration would work by showing off TikTok running in a vertical format on the new Windows OS.
However, the Intel-powered apps will also run on AMD and Arm processors, The Verge noted, though the technical details of how that will work were not immediately available. Microsoft noted during the event that it’s partnering with Intel to use its Intel Bridge technology to make this Appstore integration possible on x86 systems. In the near-term, more consumers may begin to sideload the Amazon Appstore app on their Android devices for their paid app installs in order to gain access to the cross-platform support a Google Play version would not necessarily provide. This Week in Apps will soon be a newsletter! Sign up here: /newsletters Top Stories Microsoft brings Android apps to Windows 11Īndroid apps are coming to Windows 11 through the Amazon Appstore Meanwhile, TikTok launched its own take on mini-apps after tests, making its videos more interactive. Apple also came out swinging against sideloading and expanded its profitable Search Ads business to China…with more than a few caveats. This week, there’s big news with the expansion of Android apps to Windows. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
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Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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